Why did Instagram remove the like button?

Be as happy as you seem on Instagram
"Many influencers have voiced concerns about this move, and therefore, companies should keep a close eye on the impact this will have in 2021."

Instagram’s exponential growth rise has already seen it pass one billion users, solidifying it as one of the top social media channels. 

That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly for businesses to be aware of, much of its user base is the coveted younger demographic, especially under 30. 

Facebook is losing much of that cohort, due to its recent reputation as the social media platform for “old people.”

One potential problem that marketers should keep in mind is that Instagram decided to remove the like feature from the platform. 

Many influencers have voiced concerns about this move, and therefore, companies should keep a close eye on the impact this will have in 2021. 

While Instagram hope this change will lead to an uptick in content quality, many users may move away from the platform in search of vanity metrics elsewhere.

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