Canarias.com rents cars and sells experiences across Tenerife and the Canary Islands. We rebuilt its digital presence from the ground up — new brand language, an English-first strategy, original content shot on the island, and paid campaigns that stop the scroll.
Tourism
Canarias.com had everything a traveller wants — a modern fleet, airport transfers, villas and experiences across the islands — but its digital presence had gone quiet. Social accounts sat inactive, the brand spoke Spanish-first to an audience of international visitors, and there was no paid engine bringing new customers in.
Our brief: wake the brand up. Rebuild the identity, reposition it for the English-speaking tourist who actually books the cars, and turn social and search into working acquisition channels — not just a shop window.
We created and structured a brand-new Meta ads account, then launched with a campaign built around original video creative featuring a paid model — shot against the coastline and volcanic landscapes customers come to the islands for.
The Instagram and TikTok channels went from dormant to daily-active with an entirely new design language: original photography, reels shot across Tenerife, unique tracked URLs on every campaign, and influencer partnerships that put the cars in front of travelling audiences.
The biggest lever wasn’t a channel — it was a decision. We repositioned Canarias.com from a Spanish-first brand to an English-first one, matching the language of the visitors who book, and delivered a full uplift of the digital brand identity to carry it.
We designed and wrote a set of SEO-optimised landing pages in the brand’s new tone of voice — pages that meet searchers with the right language, the right offer and a clear path to booking.
3… 2… 1…. new look!
Reach out to us today and get a complimentary business review and consultation.
