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Digital Marketing

The importance of Google Ads

One of the platforms driving a transformation in digital marketing is Google Ads, which has changed the marketing world dramatically over the past few years. In fact, online advertising with Google Ads is considered to be one of the most effective methods.
Using Google Ads, businesses can reach anyone who searches online for products, information, or services on Google.

Web design

The difference between UX and UI design

There is a difference between UX and UI. User experience, or UX, refers to how a user feels while interacting with a service or product. UI stands for ‘user interface’ and is used to describe the ways in which people interact with digital products. What exactly does that mean? To learn more about UX and UI, keep reading. 


4 features that every E-commerce needs to have

The modern consumer no longer wants to venture to the high street to purchase items, but rather prefers to shop from home, making e-commerce a convenient solution for businesses and consumers alike.

So, why not take advantage of this e-commerce boom? For any online store, here are four must-have features.

Web design

Why knowing your website audience matters

When it comes to starting a new website project, it can be overwhelming, confusing, and stressful. Knowing your audience can be really helpful in answering every question that comes up during this project. What is the target audience for the new site? What are they looking for? The rest of the project seems to fall into place once you define your target audience for the new website.

Design and Branding

Making your brand memorable

It is common to use both terms interchangeably when referring to brands and logos. Logos are symbols of businesses, but they are not the entire identity of a brand. In fact, creating a logo is only the first step to building a brand. A strong brand has become vital for businesses to differentiate themselves from their competitors in a market where billions of companies are trying to make a name for themselves.

Digital Marketing

Content marketing for small businesses

It’s important to provide valuable content for your audience and customers. The audience members need to feel that the content they’re receiving is natural and organic rather than disrupting. Business can achieve this by using content marketing, and it describes attracting, engaging, and delighting their target markets.


Why blogging is essential for SEO?

If you want to increase traffic and visibility to your website, blogging might be the best solution for you. In this article, HubSpot Academy reports that firms that blog receive 55% more website visitors than firms that do not blog. There are many reasons why blogs are beneficial for your website, but the main ones are that they help boost your SEO score. How? Keep reading!

Digital Marketing

The importance of personalised marketing

As consumers’ preferences change, so does the way marketers connect with their target audience. Paying attention to your followers’ interests, personalities, and preferences will allow you to create a lasting connection through personalised marketing. 


Why should you choose a small digital agency for your business?

Bigger is not always better when it comes to marketing. Outsourcing your marketing may be the right choice for you, but what type of agency should you hire? A big agency can be tempting, especially if your company is large. A big marketing agency isn’t always the best option for your business.

Design and Branding

The importance of branding for small businesses

The importance of branding for a business can not be understated. It may appear that a brand is nothing more than a logo and colors, but in reality, it is the entire identity of your business. In fact, brands are what gives to your business a personality. A strong brand offers a wealth of opportunities for small businesses. 

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