We help our clients to realise their goals.
SEO is vital to ensure your website has a viable and searchable online presence. Using SEO best
practices, we’ll help you increase visibility with your target audience, build credibility for your brand
and increase conversion rates. It is critical your business appears on search engines such as Google
when a user searches for something relevant to your industry.
Regardless of what some may claim, SEO is a continuous process and not a once off fix. Every single element on your site, every change, every tweak, every new piece of content and everything your competitors do can affect your rankings. For this reason, a monthly budget should be allocated to SEO to ensure success.
Here at Firebrand Digital, we work with you to devise a strong SEO strategy which ensures you move
up the rankings on different search engines. By implementing certain changes to your website to
make it more relevant to specific keyword searches, you will achieve a higher search engine results
ranking. In turn, higher quality traffic will be brought to your website, reducing your customer
acquisition cost and keeping you ahead of the competition.
We will conduct an analysis of your industry and identify precisely what keywords are most effective and achievable to rank at the top. In addition, a full website audit will be undertaken to identify strengths and weaknesses in your site.
Next we develop a strong, effective SEO strategy which focuses on both short term gains and long term goals. This is done in a way which is specific to your company, budget, brand, ethos and goals. Results can be difficult to define with SEO due to there being so many uncontrolled variables but we will communicate reasonable expectations and goals.
Your website content is the key to ranking success. We will undertake to optimize the existing content as well as create new content which will be both informative and useful for readers as well as effective for rankings. More on Content Creation.
Keywords are the words and phrases that people enter into Google or other search engines when looking for a service or product. The process of Keyword Research involves discovering the types of words and phrases people use when looking for your type of service or product. This is a time-consuming process as it involves several important steps. Finding the right keywords involves metrics such as: Relevance: is this keyword relevant to your site? Search frequency: how often are people searching for this each month? Level of competition: are there many others seeking to rank for this phrase? Difficulty/value ratio: is it worth the effort to rank for a phrase? Can we expect to rank well?
A campaign needs to be analyzed and results should be monitored. Using industry standard tools like Google Analytics and Search Console, along with other specialized software, we monitor our chosen keywords and how they rank over time. This is a good indicator of results and, although there are often fluctuations when certain SEO work is being done, you should see an overall improvement in rankings over time. Through analysing the statistics, we can then further optimize where needed and develop additional content and other elements to improve further.