We help our clients to realise their goals.
PPC is used for all types of campaign goals including:
– Increasing sales
– Generating leads
– Promoting brand awareness
The key to successful PPC is to spend your budget wisely. However you want to reach your audience, here at Firebrand Digital, we can help build with you a cross-channel strategy, whether it is PPC ads. for Google, YouTube or Facebook which ensures your message is getting in front of the right people.
There are many elements to each PPC platform that need to be considered as well as taking the
whole customer journey into account. A successful PPC campaign begins with creating content which
will help achieve the specified goal.
Following a discussion to establish goals and budgets, we will create a list of phrases and locations for the ads to run. We then set up the campaign and ensure it is monitored.
If you have set up your own campaign or had it set up by someone else, we will perform an audit to establish the good, bad and room for improvement elements. Correct assessment and adjustments to campaigns can ensure better returns and more effective campaigns. Sometimes the smallest adjustment can make a big difference and this is where our experience is crucial.
Keywords are the words and phrases that people enter into Google or other search engines when looking for a service or product. The process of Keyword Research for PPC involves discovering the types of words and phrases people use when looking for your type of service or product.
Over time we will monitor and adjust elements to ensure the optimal results and report back what has been achieved.