Beautiful Designs That Convert.
The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d be internet millionaires. But more a lucrative situation would be if we had a bitcoin for every time we heard a misperception about what branding is, then we could buy the entire internet.
A brand is not only your logo, your tagline, your products and your services.
Here’s the simplest way we here at Firebrand define brand: Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not be that much different.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create just the right reaction.
Your logo is often the first thing people see when approaching your premises or visit your website. It needs to be appropriate for your industry and also be memorable. After an initial consultation, we will design some mockups along with examples of how the logo will look on various materials. This can help you visualize your new logo and enable you to decide if it needs to be tweaked or redesigned. We are happy to discuss all elements including colours, shape, typography/font and anything else at any stage of the design process.
Your branding is essential to your business. Having branding which is attractive and communicates your business ethos and industry can dramatically improve your business prospects. Having an overall and consistent brand message and colours makes your business stand out as being professional and interesting as well as making you memorable. These factors alone will add an extra impetus to everything else you do and affect every interaction with clients, suppliers and the general public. It is known that branding will even have a major impact on the likelihood of gaining investment and credit facilities.
Whether you need graphics for your website, brochure, social media posts or anything else, we can create elements that stand out and deliver your message on point and on brand. Using the principles of good graphic design - Contrast, Repetition, Alignment and Proximity - we create visually appealing graphics which make a big impact wherever they are used. No matter the task, our team will ensure the result reflects your needs and appeals to your target audience.
What is your company message? Nowadays every company needs to consider what they want their customers to think of when they see the branding or speak to their staff. It is imperative that the message is simple to understand but in enough depth to be meaningful. It may be as simple as - We do the best donuts/coffee/houses - but often it is about far more than the product or service. At Firebrand, we discuss your dreams, goals and ideals for your business and how to communicate this. We then advise on how to achieve staff/employee buy-in for the concept to ensure a consistent and powerful message. Your message is important - it says a lot about your business!
Reach out to us today and get a complimentary business review and consultation.