Technical SEO, content and local search that move your business up Google, and into AI answers from tools like ChatGPT and Google’s AI Overviews.
SEO is vital to ensure your website has a viable and searchable online presence. Using SEO best practices, we’ll help you increase visibility with your target audience, build credibility for your brand and increase conversion rates. It is critical your business appears on search engines such as Google when a user searches for something relevant to your industry.
Through an SEO retainer, we will execute your strategy and continue to refine as needed as we move forward. SEO isn’t something you do once, it takes constant tweaking and measuring to improve and retain rankings over time. With a retainer, we’ll stay on top of how your competitors are performing in relation to your rankings and make any necessary technical and content changes to your website that will help improve your position.
Google changes its ranking algorithm regularly so we keep on top of what’s new. The retainer allows us the time to regularly review your website to make sure none of Google’s changes will impact your rankings and if it does, refine the approach as needed.
It’s important to understand that SEO takes time to see results so you won’t see a major increase in traffic or revenue within the first month. However, good things come to those who wait, since with SEO the return on investment is high over time. Once you build SEO momentum the value lasts for a long time, unlike advertising that stops driving traffic as soon as you stop paying for ads.
Our goal is to grow your qualified website traffic by focusing on the keywords we identify in your audit as the most valuable and achievable for your business. We track your rankings, traffic and conversions from day one, so you can see exactly how your SEO investment is performing as momentum builds.
On going services:
Landing pages help you rank for targeted keywords and we’ll help you develop them. Instead of one page trying to rank for multiple keywords, it’s better to create a separate page for every keyword you want to target. The page should contain valuable, in-depth content that’s way better than your competitors.
Measurement and Optimization.
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Here at Firebrand Digital, we work with you to devise a strong SEO strategy which ensures you move
up the rankings on different search engines. By implementing certain changes to your website to
make it more relevant to specific keyword searches, you will achieve a higher search engine results
ranking. In turn, higher quality traffic will be brought to your website, reducing your customer
acquisition cost and keeping you ahead of the competition.
We will conduct an analysis of your industry and identify precisely what keywords are most effective and achievable to rank at the top. In addition, a full website audit will be undertaken to identify strengths and weaknesses in your site.
Next we develop a strong, effective SEO strategy which focuses on both short term gains and long term goals. This is done in a way which is specific to your company, budget, brand, ethos and goals. Results can be difficult to define with SEO due to there being so many uncontrolled variables but we will communicate reasonable expectations and goals.
Your website content is the key to ranking success. We will undertake to optimise the existing content as well as create new content which will be both informative and useful for readers as well as effective for rankings. More on Content Creation.
Keywords are the words and phrases that people enter into Google or other search engines when looking for a service or product. The process of Keyword Research involves discovering the types of words and phrases people use when looking for your type of service or product. This is a time- consuming process as it involves several important steps. Finding the right keywords involves metrics such as: Relevance: is this keyword relevant to your site? Search frequency: how often are people searching for this each month? Level of competition: are there many others seeking to rank for this phrase? Difficulty/value ratio: is it worth the effort to rank for a phrase? Can we expect to rank well?
A campaign needs to be analysed and results should be monitored. Using industry standard tools like Google Analytics and Search Console, along with other specialized software, we monitor our chosen keywords and how they rank over time. This is a good indicator of results and, although there are often fluctuations when certain SEO work is being done, you should see an overall improvement in rankings over time. Through analysing the statistics, we can then further optimise where needed and develop additional content and other elements to improve further.
SEO is a long-term investment. Technical fixes can show an impact within weeks, but meaningful ranking and traffic gains usually build over several months, depending on how competitive your keywords are and where your site is starting from.
We review your site’s technical health (speed, indexing, mobile usability and structured data), your content and keyword targeting, and how you compare to competitors, then give you a prioritised list of what to fix first.
Yes. We optimise your Google Business Profile, local landing pages, reviews and business listings so you show up when people search for your service in your area.
Yes. AI tools favour sites with clear, specific, well-structured information. We add structured data, write content that answers real customer questions, and strengthen your presence on the third-party sites AI tools draw from.
They work best together. Ads bring in traffic immediately but stop when you stop paying, while SEO builds traffic that keeps coming. Ads data also shows us which keywords actually convert, so we can prioritise them for SEO.
Site speed is part of our technical SEO work. We optimise images, caching and code so pages load quickly, which helps both rankings and conversions.
Reach out to us today and get a complimentary business review and consultation.
