From Industrial to Incredible: How Firebrand Digital Drove Over €100K in Sales for Electric Pallet Trucks Ireland
A complete digital overhaul — from website to ads, content, and strategy — turning a traditional equipment supplier into a strong online brand.
RocDoc Covid Check was Irelands largest independent covid testing service. With state-of-the-art testing centres located in Dublin, Clare, Cork and Shannon, Ireland. The company was founded in 2020 to fight the pandemic of Covid 19, and quickly became one of the most prestigious and reliable companies with covid test services in Ireland. With more than 1,100+ five star Google reviews, they wanted an entirely new look to their online presence. We provided a comprehensive service 24/7 365 service.
We offered a wide range of services to help them to accomplish their business goals. From a new fresh style for their website, to GDPR, content writing, crisis management etc. Moreover, we shot photo and video content for a range of different placements. We managed CovidChecks digital presence for 18+ months until it closed due to the lack of Covid testing requirements.
Heavy Equipment
Electric Pallet Trucks Ireland had a great product range and solid reputation, but their online presence didn’t reflect it.
Their old website was slow, outdated, and not optimized for conversions. Paid ads weren’t delivering ROI, and social media lacked consistency or direction.
They needed more than just a new website — they needed a full digital partner.
We stepped in as their full-service marketing team, managing every aspect of their digital presence:
1. Shopify Website Redesign
We rebuilt their website from the ground up on Shopify — faster, cleaner, and fully optimized for mobile. The new design highlights their top products, improves navigation, and integrates with payment and analytics tools for better tracking.
2. Google Ads Management
We designed and managed a tightly targeted ad campaign, focusing on commercial and industrial intent searches. The result? Over €100,000 in tracked sales in the first six months.
3. Social Media & Content Creation
From branded visuals to product showcases and educational posts, we gave their social feeds a professional refresh that matched their new brand image.
4. Offer Development & Graphic Design
We helped refine product offers and crafted visuals that convert — from banners to email headers to social promos.
💰 €100,000+ in Google Ads sales in 6 months
📈 3x increase in website conversions
⚡ New Shopify site launching with 10x better performance metrics
🧩 Unified brand identity across all platforms
“Firebrand Digital transformed how we operate online. From the website to ads and content — they’ve become an extension of our team. The results speak for themselves.”
— Eoin, Founder & Director, Electric Pallet Trucks Ireland
3… 2… 1…. new look!
Reach out to us today and get a complimentary business review and consultation.
