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Design and Branding

Making your brand memorable

It is common to use both terms interchangeably when referring to brands and logos. Logos are symbols of businesses, but they are not the entire identity of a brand. In fact, creating a logo is only the first step to building a brand. A strong brand has become vital for businesses to differentiate themselves from their competitors in a market where billions of companies are trying to make a name for themselves.

Design and Branding

The importance of branding for small businesses

The importance of branding for a business can not be understated. It may appear that a brand is nothing more than a logo and colors, but in reality, it is the entire identity of your business. In fact, brands are what gives to your business a personality. A strong brand offers a wealth of opportunities for small businesses. 

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