Why blogging is essential for SEO?

If you want to increase traffic and visibility to your website, blogging might be the best solution for you. In this article, HubSpot Academy reports that firms that blog receive 55% more website visitors than firms that do not blog. There are many reasons why blogs are beneficial for your website, but the main ones are that they help boost your SEO score. How? Keep reading!

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Blogging is extremely importance for SEO (search engine optimisation), if you want to know why but you still do not know what SEO is, click here to know more.



When you write a blogpost, you utilise keywords that gives valuable insights to what your target audience is looking for. In addition to identifying potential blog topics, you’re also learning what your target audience in your industry is most concerned about. Your blog posts should include as many of your top keywords as possible without sounding robotic, so that your website traffic increases.


To rank on Google, you need a lot of links from reputable websites, which is one of the most difficult SEO tactics. In simple terms, backlinks are links to your website from other websites. Blogging is the simplest way to generate backlinks. 

You will get a lot of links from other sites if you write a quality article that provides significant value to readers. This is a great technique for improving your website ranking, so write articles that people will love to read and share!


Google’s objective is to provide people with the information they are looking for, so that they will return. Blogging has the same objective. If you fill your blog with relevant keywords, make sure there are internal links to other helpful pages on your website, and keep the reader engaged longer, you will keep them on your site longer. 

Engaging blogs also mean Google will see that your website is extremely useful when visitors click on a result and stay on it for quite some time. These are excellent insights into Google’s ranking algorithm, which moves your website up the page for those keywords.


We can help you to opimise your blog section by:

  • identifying the target audience 
  • conduct keywords research and select the best ones for your business
  • add visuals like images or personalised graphics
  • writing catchy titles to capture the attention of your readers

Do you want to know more and work with us? Click here!

To know more about us:

At Firebrand, we offer a full SEO (search engine optimization) service. This service is delivered by our in-house team which combines various elements such meta descriptions, title tags, links building, blog post and keywords research. This combination of skills ensures that we deliver the best results as your business will have a higher ranking in Google.

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