Is email marketing still important?

In 2020, the global e-mail marketing market was valued at $7.5 billion and it is expected to reach $17.9 billion by 2027. Thus, it is estimated that 4 billions of people use email every day. By 2025, this number is expected to rise to 4.6 billion (Statista, 2021). 

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INTRODUCTION

In 2020, the global e-mail marketing market was valued at $7.5 billion and it is expected to reach $17.9 billion by 2027. Thus, it is estimated that 4 billions of people use email every day. By 2025, this number is expected to rise to 4.6 billion (Statista, 2021). 

Moreover, according to an Hubspot article, 86% of consumers will like to receive promotional emails from companies they do business with at least monthly (while 15% prefer daily emails). Using email to announce a sale, announce company news, or remarket to previous customers is the fastest and most efficient way to do so.

It is clear how email marketing still has great value in the world of digital marketing  industry and it is also evident how companies can really benefit from this tool to boost their sales and engagement with consumers.

4 REASONS WHY EMAIL MARKETING IS SO IMPORTANT

So, why this marketing strategy is so effective?

  • It allows to create personalised emails. Having personalised emails is the first step to improve the relationship with customers because emails help to create the feeling that the brand is attentive to their tastes and needs.
  • It helps to boost sales, for instance by featuring and offering special offers and encouraging customers to finish their purchase on the website. 
  • It generates traffic to the website. As a result of sending email marketing campaigns to the audience, it will also improve the SEO which means boosting traffic to the website.
  • It allows the brand to reach the right people at the perfect time. It is vital to reach the right consumer at the right time, and email marketing makes it easier to reach customers because people constantly check their emails. It must be said that an important factor that positively influence the effectiveness of email marketing, is that emails can be accessed on multiple devices any time. By doing this, the company will always stay top of mind since consumers constantly see in front of the logo of the company. 

WHAT CAN WE DO TO HELP YOU?

Firebrand Digital can assist and help you with the creation of an email marketing strategy that will boost your sales and be top of mind of your customers. Click here to know more!

To know more about us:

At Firebrand, we offer a full social media management service across all major social media platforms. This service is delivered by our in-house team which combines various elements such as the social media plan, brand message, post creation and scheduling, graphic design, photography, video creation and branding. This combination of skills ensures that we deliver the best results as each element of our management is undertaken by a specialist in their field resulting in posts and content which is on brand, eye catching, thought provoking and engaging

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