Why you need a modern and professional website

Nowadays having a website is a real necessity. A business without a website is like a hotel without rooms, a home without kitchen, a hospital without nurses and doctors. Having a simple and not professional website is not enough if you want to thrive.

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With a website, your customers can always reach you, whether they are at home, at work, or on the go. Moreover, your website attracts and secures new customers even outside of your business hours. In addition to being convenient, users can access the information they need without feeling pressured to buy, all from the comfort of their homes.

With over 3.5 billion people online, the Internet has radically changed people’s consumption and how they find information. A business without a good online presence is missing the opportunity to be not only found but also chosen by potential customers.

It can be said that today’s presence on the web is fundamental and, at the same time, it is equally true that to stand out from the high number of websites it is mandatory to be attractive and well structured to capture visitors and turn them into customers.

Nowadays, having only a very basic website with outdated information is not enough. To increase customers (and turnover) businesses need professional, comprehensive and well-structured websites like this one:


The advantages of having a good website can be summarised in 3 key words:

  • Visibility: it is crucial to have a well-structured website because it provides useful information, 24 hours a day, to all the potential customers who research products and services online. 
  • Reliability: consumers are alerted when they encounter a sparse and old website with little information. On the contrary, having a good website inspires confidence and encourage sales.
  • Credibility: an effective website helps the business to gain a positive reputation, and it helps to communicate a sense of commitment, professionalism and modernity. 


There are some more benefits, let’s summerize them:

  • It’s an opportunity to improve your customer service. If you have all the information your customers need on the website, they don’t need to pick up the phone whenever they have a question. 
  • You can be be better than your competitors thanks to your modern and really professional website.  This can set you apart from the competition. It can be very challenging for businesses to do this without a website since people cannot easily find quality and reliable information.
  • You can upload updates and announcement. Having a 24/7 website makes it easy to post announcements and updates to your customers. This allows you to keep them up-to-date with everything you’re doing. The more relevant something is to them, the better chance you have of upselling them.
  • You can have organic traffic. When your website is SEO-optimized and online, you may appear in Google search results. As a result, your website may appear in search results when people search for a product or service. Therefore, your customer base can be dramatically increased.
  • In general, it’s good for your brand. One of the most important things you can do for your brand is to showcase it to your prospective customers. In order to increase the chances of your customers buying from you, it is important to clearly define who you are, what you stand for, and what you represent.

In 2022, your business needs a website and we hope that with this article you understand why. Your business, no matter how big or small, must assist consumers in finding the products and services they need when they surf the Internet. 

It is clear now that in order to grow your business and increase sales, you need a professionally designed website. By doing so, you have a chance to tell your brand’s story to the right target audience. Moreover, a simple website only costs a few pennies if you consider huge profits in the long run. 

Are you considering to expand your business or product range and reaching a wider audience? In that case, having a social marketing strategy is no longer sufficient. You need a website to promote your products online. You can reach more potential customers with a well-designed and optimised website. So, instead of asking why you need a website in 2022, ask why not!


Firebrand Digital can assist and help you with the creation of a new website or just improving your current one. We can help you to stand out from the crowd and be chosen by potential customers. Click here to know more!

To know more about us:

At Firebrand, we offer a full web design and development service. This service is delivered by our in-house team which combines various elements such site creation, site management, site development, promotion and GDPR compliancy. This combination of skills ensures that we deliver the best results as each element of our management is undertaken by a specialist in their field resulting in a website which is on brand, eye catching, and professional

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