Chatbots are Artificial Intelligence (AI) software that acts as a virtual “concierge,” communicating with users and assisting them.
Chatbots interact with humans in a more natural way, mostly through the use of text chat windows, but verbal interactions are also possible.
Over time, as the system collects more data insights, the AI learns more about the customers and adapts accordingly, making it possible to offer a continuously-improving service.
Throughout 2019 and 2020, by the tens of thousands chatbots played a regular role on Facebook for different tasks.
Bots allow users to have more personalised, focused interactions without the high cost of support staff on hand.
The majority of businesses say they want to start using chatbots this year. When you consider the benefits, it’s easy to understand why:
Recent Research from January 2020 found that 43% of consumers prefer to message an online chatbot rather than to phone customer service when communicating with a brand.
So, with businesses and customers keen for more adoption of chatbots, this is certain to be one of the fastest-growing digital marketing trends in 2021.
One of the platforms driving a transformation in digital marketing is Google Ads, which has changed the marketing world dramatically over the past few years. In fact, online advertising with Google Ads is considered to be one of the most effective methods.
Using Google Ads, businesses can reach anyone who searches online for products, information, or services on Google.
There is a difference between UX and UI. User experience, or UX, refers to how a user feels while interacting with a service or product. UI stands for ‘user interface’ and is used to describe the ways in which people interact with digital products. What exactly does that mean? To learn more about UX and UI, keep reading.
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