Why is video so important in business?

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If your business isn’t already using video marketing, you should give it a try this year. Text-based content simply can’t compete with the power of video

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If your business isn’t already using video marketing, you should give it a try this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.

In a mobile phone driven world people are watching more video than ever before, using smartphones to watch and share videos about everything, learning more about brands, and what they have to offer. Think about these stats:

  • 70% of consumers have shared a brand’s video.
  • 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
  • 72% of businesses believe video content has improved their conversion rates.
 

Video marketing is highly-engaging, especially if it’s live video. Live streaming is a powerful method of digital marketing when combined with influencer marketing. Whether it’s the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience.

Twitch for example, has over 15+ million users most of whom tune in just to watch live streaming videos from influencers like Ninja. Arguably the world’s most popular gaming influencer, Ninja, recently signed an exclusive deal with Mixer, which was a power play by the Microsoft-company in recognition of the expected value of live video streaming in the year ahead.

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