In 2020, the global e-mail marketing market was valued at $7.5 billion and it is expected to reach $17.9 billion by 2027. Thus, it is estimated that 4 billions of people use email every day. By 2025, this number is expected to rise to 4.6 billion (Statista, 2021).
Nowadays having a website is a real necessity. A business without a website is like a hotel without rooms, a home without kitchen, a hospital without nurses and doctors. Having a simple and not professional website is not enough if you want to thrive.
Today’s digital world is all about video content. Video is increasingly expected as consumers navigate through products and services. In a recent study, it was revealed that the average consumer watches 206 videos a month, demonstrating how important videos are becoming.
Social media management has moved on a long way from its humble beginnings. Nowadays, it is expected that the management of social media is to be an integral part of a company’s overall marketing plan and even customer service. In this guide we will explore the various elements that are involved in social media management.
Quite simply, the majority of people now use the internet to find things they want to buy. They may want to buy them online or they may be searching to find out what stores are in their local area. If your site is not optimised, it is likely that the only time your website will show up in search results is when a person searches for your company name. However, that isn’t how people generally search for products or services.
As many Irish businesses reopen this week, we at Firebrand Digital feel it is an opportune time to discuss some simple ideas for marketing your business online.
If your business isn’t already using video marketing, you should give it a try this year. Text-based content simply can’t compete with the power of video
“Many influencers have voiced concerns about this move, and therefore, companies should keep a close eye on the impact this will have in 2021.”
Bots allow users to have more personalised, focused interactions without the high cost of support staff on hand.
Reach out to us today and get a complimentary business review and consultation.
