Category: Digital Marketing

The Firebrand Blog

Stay up to date with the latest and greatest news in e-Commerce, Digital Marketing, Design & Advertising . 

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A Guide to Hiring a Social Media Marketer

Hiring the right professional can be a game-changer for your small business. By leveraging their skills and expertise, you can maximise your social media presence, reach more customers, and grow your business.

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Get help with the Trading Online Voucher

This program is designed to assist small businesses in developing the skills and expertise needed to succeed in the digital world. By using the voucher, business owners can access a range of services, including website design, search engine optimisation (SEO), social media management, and e-commerce development.

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How to Choose a Social Media Marketing Agency

Choose an agency that you can trust and build a long-term relationship with. Look for an agency that will grow with your business and help you achieve your long-term goals. A long-term partnership with a social media marketing agency can provide your business with a competitive edge and ensure its success for years to come.

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The importance of Google Ads

One of the platforms driving a transformation in digital marketing is Google Ads, which has changed the marketing world dramatically over the past few years. In fact, online advertising with Google Ads is considered to be one of the most effective methods.
Using Google Ads, businesses can reach anyone who searches online for products, information, or services on Google.

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4 features that every E-commerce store needs to have

The modern consumer no longer wants to venture to the high street to purchase items, but rather prefers to shop from home, making e-commerce a convenient solution for businesses and consumers alike.

So, why not take advantage of this e-commerce boom? For any online store, here are four must-have features.

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Content marketing for small businesses

It’s important to provide valuable content for your audience and customers. The audience members need to feel that the content they’re receiving is natural and organic rather than disrupting. Business can achieve this by using content marketing, and it describes attracting, engaging, and delighting their target markets.

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The importance of personalised marketing

As consumers’ preferences change, so does the way marketers connect with their target audience. Paying attention to your followers’ interests, personalities, and preferences will allow you to create a lasting connection through personalised marketing. 

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Is email marketing still important?

In 2020, the global e-mail marketing market was valued at $7.5 billion and it is expected to reach $17.9 billion by 2027. Thus, it is estimated that 4 billions of people use email every day. By 2025, this number is expected to rise to 4.6 billion (Statista, 2021). 

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Why video content should be part of your digital strategy

Today’s digital world is all about video content. Video is increasingly expected as consumers navigate through products and services. In a recent study, it was revealed that the average consumer watches 206 videos a month, demonstrating how important videos are becoming.

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The Firebrand Guide to Social Media Management 2021

Social media management has moved on a long way from its humble beginnings. Nowadays, it is expected that the management of social media is to be an integral part of a company’s overall marketing plan and even customer service. In this guide we will explore the various elements that are involved in social media management.

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