Our Blog

Marketing insights and more

Digital Marketing

The importance of Google Ads

One of the platforms driving a transformation in digital marketing is Google Ads, which has changed the marketing world dramatically over the past few years. In fact, online advertising with Google Ads is considered to be one of the most effective methods.
Using Google Ads, businesses can reach anyone who searches online for products, information, or services on Google.

Digital Marketing

Content marketing for small businesses

It’s important to provide valuable content for your audience and customers. The audience members need to feel that the content they’re receiving is natural and organic rather than disrupting. Business can achieve this by using content marketing, and it describes attracting, engaging, and delighting their target markets.

Digital Marketing

The importance of personalised marketing

As consumers’ preferences change, so does the way marketers connect with their target audience. Paying attention to your followers’ interests, personalities, and preferences will allow you to create a lasting connection through personalised marketing. 

Digital Marketing

Is email marketing still important?

In 2020, the global e-mail marketing market was valued at $7.5 billion and it is expected to reach $17.9 billion by 2027. Thus, it is estimated that 4 billions of people use email every day. By 2025, this number is expected to rise to 4.6 billion (Statista, 2021). 

Digital Marketing

Why video content should be part of your digital strategy

Today’s digital world is all about video content. Video is increasingly expected as consumers navigate through products and services. In a recent study, it was revealed that the average consumer watches 206 videos a month, demonstrating how important videos are becoming.

Firebrand Social Media Management Robot
Digital Marketing

The Firebrand Guide to Social Media Management 2021

Social media management has moved on a long way from its humble beginnings. Nowadays, it is expected that the management of social media is to be an integral part of a company’s overall marketing plan and even customer service. In this guide we will explore the various elements that are involved in social media management.

Do You Want To Boost Your Business?